Rules

There is one pixel. One person owns it. The price only goes up. That is the whole game.

What you are buying

  • One pixel on this page, displayed at 120 × 120 so it is visible at all.
  • Your name and your price, in giant type, until somebody pays more.
  • If you get it: a permanent line in the sale history, with what you paid and when.
  • You are not buying a share, a token, an asset or a stake. It is a name on a web page.

How the price works

  • No reserve, no timer, no end. It is for sale every second of every day.
  • The first sale starts at $1.
  • After that, the minimum is always $1 more than the current price. You may pay more than the minimum, and people do.
  • $1,000 maximum per bid — a fat-finger guard, not a judgement.
  • The price never goes down. Every owner paid more than the last one.

The colour

  • You choose the pixel’s colour when you buy it. Any hex you like.
  • You can repaint it as often as you want, for as long as you own it.
  • White and near-white are refused. The page is white; an invisible pixel is indistinguishable from a broken site.
  • When somebody outbids you, the pixel becomes their colour. Yours stays in the history.

If two people pay at the same moment

  • Only one payment can land first. That person gets the pixel; the other does not.
  • The payment that loses is not refunded. It is stated here, and on the bid form, before you pay.
  • This is rare. It is not impossible, and it is the reason that sentence is here.

After you pay

  • The pixel changes hands immediately. Every open tab sees it within a second.
  • Your name is public. Keep that in mind when you type it.
  • Names that impersonate the site, or that are abusive, are removed. The pixel and the price stay; the name becomes [removed].
  • All payments are final. There is no refund, no cancellation and no withdrawal — the terms say it in full.

What this is not

  • There is nothing to win and no draw to enter. This site makes no payouts of any kind, to anyone, ever.
  • The previous owner receives nothing when you outbid them. Nobody is paid out.
  • It is not gambling, not an investment, and not a competition with a prize.